Shontaya Smedley. Photo: WinkiPoP Media
It was in 1932 that the first Bloch ballet shoes were made in a candle lit workshop in Paddington. Fast forward 46 years and the company was not only a supplier of dance products, but 1978 marks the beginning of Bloch's long-standing support for Sydney Eisteddfod.
Initially, The Bloch Award was introduced for winners of dance events. Today Sydney Eisteddfod and selected performers are grateful to the company's continued support, including recently gifting ballet scholarship winners and finalists with vouchers.
Matisse Lewis, second winner of The Sydney Eisteddfod Ballet Scholarship for 2018, received a Bloch gift voucher and was really pleased with her purchases, which will no doubt equip her with everything she needs in Europe for her dance training. Matisse bought 5 pairs of tights, a new leotard and skirt, complete with gorgeous leggings and a crop top.
"I’m so appreciative of Bloch's sponsorship and absolutely love their products and am taking many of their products to the John Cranko Schule in Stuttgart to begin my new journey," she said.
Shontaya Smedley, a 2018 finalist in The Sydney Eisteddfod Ballet Scholarship for 2018, was particularly captivated by some of Bloch's most stunning leotards, including a floral jacquard mesh woven back for a hint of allure embedded in a classic design. Shontaya looked ready to dance to the stars in cosmos wine dance attire and was grateful for Bloch's contribution to the next chapter in her training at The American Ballet Theatre JKO School in New York.
Bloch is known as one of the most trusted and respected brands within the dance industry and Sydney Eisteddfod wishes to recognise the contribution of a company that serves the needs of both dancers and the companies who strive to create opportunities for them.